Frudisiac opens a restaurant in the Floreasca area in Bucharest, in a transaction brokered by Cushman & Wakefield Echinox

Frudisiac, a Romanian brand active in the food and convenience retail segment, has leased the space previously occupied by the Gemini supermarket in Floreasca (one of most dynamic residential and office areas in Bucharest), where it opened a new restaurant. The transaction was brokered by the Retail Agency team of the Cushman & Wakefield Echinox real estate consultancy company.

The space, known for its high visibility and easy access, is located in an area characterized by high population density, above-average purchasing power, and a strong mix of premium residential developments, office buildings, and services. These features position Floreasca among the most attractive locations in Bucharest for modern retail and proximity-based concepts.

Floreasca is one of the key growth hubs for proximity retail in Bucharest, driven by changing consumer behavior, with increasing demand for convenient shopping formats and culinary and lifestyle experiences.

In this context, well-positioned high-street retail spaces with flexible layouts and strong visibility are becoming increasingly sought after by operators, particularly in established destinations such as Floreasca, Dorobanti, or Aviatorilor.

The transaction highlights Cushman & Wakefield Echinox’s expertise in representing both tenants and landlords in the retail segment. The company is involved each year in a significant number of leasing transactions for high street spaces, both in Bucharest and in Romania’s major regional cities.

Dana Radoveneanu, Head of Retail Agency, Cushman & Wakefield Echinox: “This transaction confirms the sustained interest of FMCG and food & beverage operators in established locations with strong footfall and solid demographic profiles. Floreasca remains one of the most attractive Bucharest destinations for these tenant profiles, while adapting the concept to the specifics of the area is essential for long-term success. We are pleased to have advised Frudisiac in identifying a location with genuine growth potential.”

Through its activity, Cushman & Wakefield Echinox provides integrated advisory services to both tenants and landlords, from market analysis and location sourcing to commercial negotiations and transaction closing, leveraging an in-depth understanding of retail market dynamics and consumer trends.